Retail
The price at which vehicles are sold to end consumers, either at dealerships or through private sales. Retail prices include dealer markup and reconditioning costs.
Definition
The price at which vehicles are sold to end consumers, either at dealerships or through private sales. Retail prices include dealer markup and reconditioning costs.
Related Terms
Market Value
The estimated price at which a vehicle would sell in the current market, derived from comparable sales data.
Spread
The difference between the wholesale (auction) price and the retail price of a vehicle. A larger spread means more potential profit.
Wholesale
The price at which vehicles are sold between dealers, typically at auction. Wholesale prices are lower than retail prices.
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